We stock the best non-toxic makeup
Why Shop at ApotheBeauty?
We are the best place to source green beauty and self-care products because we are super meticulous in the brands and products we carry. Most of our brands are hand-crafted in small batches, and most are owned and created by Female Entrepreneurs. We refuse to sell any products that contain silicons, dimethicones, parabens, acrylates, polymers, petroleum, petrolatum, mineral oil, unethically sourced palm, etc.
We are committed to creating an environment of acceptance, compassion, and community and love our customers to take their time experiencing all of our products. We have curated the unique and effective green beauty brands in every category from nail polish, to makeup, to skin care, to home care. All of us are Makeup Artists and can help in any product selections and application techniques.
I had tried so many skin care brands and was scared to try anything new. I was using only tea tree oil on my face and was desperate - finding Beaute Nouveau at ApotheBeauty was a game changer.
I love the selection and knowing the products on this site are TRULY clean. I have wasted so much time and money buying clean makeup that I thought was clean, only to find many toxic ingredients.
I'm new to "clean beauty" and I find it very overwhelming. It seems like everywhere I look there is "clean beauty" - and I trust it, and then find out I've been duped by marketing. I love ApotheBeauty because the Owner is super meticulous about ingredients.
ApotheBeauty was opened by Lacey Haegen, Founder and Creator of Beaute Nouveau Botanical Beauty, because her customers wanted more than just clean skin care. They wanted makeup, nail polish, suncare, etc. and they wanted an environment of no judgement or pressured sales.
Lacey has 24 years as a Makeup Artist and Skin Care Specialist and she is inspired to help everyone to create their perfect green beauty routine.
The staff at ApotheBeauty are the most friendly, compassionate, enthusiastic ladies who are so excited to help everyone too. They are highly trained in skin care and makeup artistry and love to connect with our amazing customers! Even though we don't have a brick and mortar anymore, we are all still here to help with your clean beauty journey!
For Love and Makeup
After working with 1000's of women in the last 24 years as a Makeup Artist, it occurred to Lacey that none of her clients had ever sat in her makeup chair and told her what they LOVE about themselves.
She wanted to create an environment where women could explore product options in an environment of support, where insecurities could be banished, and the conversations could be re-directed to self-love.
Picking out products, colors, and sharing easy techniques on how to use them is Lacey's super power and she loves to share it. She is also truly obsessed with clean makeup and non-toxic ingredients.
Make sure you are following us on Instagram for videos, highlights, and stories that will help you chose your perfect makeup and skin care!