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Why Shop at ApotheBeauty?

We stock the best non-toxic makeup

Vapour Beauty

Foundation Sticks and Concealors from Vapour Beauty are a must! The coverage is flawless and long wearing, gives a dewey glow and is organic and free of plastics.  The perfect pair to Modern Minerals.

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Modern Minerals

Loose Mineral Powders from Modern Minerals are amazing! True pigments in the perfect colors to match everyone.  

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Lily Lolo UK

We are obsessed with Lily Lolo Pressed Blushes, Mascara, and Lip Liners.

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I had tried so many skin care brands and was scared to try anything new. I was using only tea tree oil on my face and was desperate - finding Beaute Nouveau at ApotheBeauty was a game changer.


I love the selection and being able to see the colors and touch the products in person.  I have wasted so much time and money buying clean makeup online only to be disappointed. Having a real store to go to and real people to talk to is sooo good.


They say it is a "no-pressure-zone" and the ladies who work there really create that vibe. I never feel pressured and always feel comfortable taking my time and asking questions.  I always feel like I am talking to a friend.


Our WHY...

For Love and Makeup

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Our store

2355 India Street  San Diego, Ca. 92101

The shop is located INSIDE of James Coffee Co

Thurs - Sat, 11am - 5pm
Sunday, 11am - 4pm

Closed Monday, Tuesday, & Wednesday in January

For Holidays check instagram 

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